Privacy Policy
THE JULES LA, INC. d/b/a THE JULES
|Last Updated: June 8, 2026
Introduction
The Jules LA, Inc. d/b/a The Jules (“The Jules,” “we,” “us,” “our”) recognizes the importance of protecting the personal information we may collect from customers, users, visitors, and any other individual or entity (“users,” “you,” or “your”).
This Privacy Policy applies to data collection and privacy practices of The Jules when we collect personal information through your use of our website, https://www.thejules.io/, our mobile application, and other The Jules-related sites where this Privacy Policy is located (each, a “Site” and collectively the “Sites”), through our social media pages that we control, through email messages that we may send to you, when you reach out to us via email or phone, or when you use our Services (the “Services”). This Privacy Policy excludes services that state they are offered under a different privacy policy.
The Jules is the data controller of the personal information of our United States, European, and United Kingdom visitors accessing and using the Sites and Services.
Please familiarize yourself with our privacy practices and let us know if you have any questions. By using the Sites or the Services, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Sites.
If you have any questions or comments about this Privacy Policy, please contact us at [email protected].
Residents in the European Economic Area (“EEA”), United Kingdom (“UK”), Switzerland, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia should refer to the body of this Privacy Policy as well as the “Privacy Rights and Choices” and “Jurisdiction-Specific Notices” sections below for additional information that may be applicable to them.
What Personal Information Do We Collect?
We collect information, including personal information, to provide and improve our Services to all our users and visitors. We use the term “Personal Information” to refer to any information that identifies, relates to, or describes an identified or identifiable natural person. Common examples include: full name, email address, device information, and certain metadata.
The Personal Information we collect includes, but is not limited to, the following:
Account Registration and Use Information. When you register for an account or use our Sites or Services, we will collect Personal Information as necessary to offer and fulfill the Services you request. Depending on the Services you choose, we may require your name, postal or shipping address, telephone number, payment information, email address, and identification information to establish an account. We may also collect additional Personal Information as you use our Services.
Fan Activity and Engagement Information. When you use the Services, we collect information about how you interact with content, teams, players, kits, and other football-related entities on our platform. This includes content you engage with, entities you follow or save, searches you perform, time spent on specific content, and other behavioral signals that reflect your interests and preferences as a football fan. See “Commercial Intelligence and Fan Fingerprints” below for an explanation of how this information is used.
Transaction and Experience Information. When you use our Services or access our Sites, we collect information about your transactions and other associated information, which may include products purchased or considered, payment information, device information, location information, and technical usage data such as IP address and browsing information. See the “Cookies and Similar Technologies” section for additional details.
Contact and Customer Service Information. If you contact us, we may require your name, organization name, phone number, or email address, and in some instances location and address information. If you call us, we will collect the information you provide during the call and may record phone calls for quality and training purposes.
Optional Features and Enhanced Services. If you request or participate in an optional feature, or request enhanced Services or other elective functionality, we may collect additional information from you if you provide it to us.
Other Information. We may collect additional information from or about you when you communicate with us, contact our customer support teams, or respond to a survey.
Business Contacts. We may receive your contact information through our online or offline interactions with you, such as when we work together on a project or discuss opportunities to work together. We may send you emails or call you with information about our business dealings, news, or marketing information for business purposes.
Categories of Sources. We obtain the categories of Personal Information listed above from the following sources:
- Directly from you when you register, use our Services, or contact us.
- Indirectly from you through your activity on our Sites and Services.
- From social media platforms, including Facebook, X (Twitter), Instagram, YouTube, and others.
- From third parties that interact with us in connection with the Services, including payment processors, analytics providers, distribution partners, and data and service providers.
Cookies and Similar Technologies
We and our partners use various technologies to collect and store information when you visit our Sites or use our Services. This may include using cookies or similar technologies to identify your browser or device, collect personal identifiers (such as your IP address), internet or other electronic network activity information (such as browser characteristics, device IDs, operating system version, and language preferences), and information concerning your usage of our Sites.
Cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you do so, you may be unable to access certain parts of our Services.
Web Beacons. Pages of our Sites or our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, or single-pixel gifs) that permit us to count users who have visited those pages or opened an email and for related website statistics.
Clickstream Data. Clickstream data is information collected when you request web pages from our Sites. This may include the page served, time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed, and similar information. Clickstream data permits us to analyze how visitors arrive at the Sites, what content is popular, and what types of visitors are interested in particular content.
Location Data. We may collect information about your location when you use our Sites and Services. Your location can be determined by GPS, IP address, and information about things near your device, such as Wi-Fi access points and cell towers. Some features within our application may only function upon confirmation of your location and will not be available if you choose not to provide it.
How We Use Personal Information
We may process your information for the following purposes:
To operate the Sites and provide the Services, including to:
- Authenticate your access to an account;
- Communicate with you about your account, the Sites, or the Services;
- Connect your The Jules account with a third-party account or platform;
- Initiate a transaction, purchase, or payment;
- Evaluate applications and compare information for accuracy and verification; and
- Keep your account and payment information up to date.
To personalize your experience by tailoring the content, recommendations, and features presented to you based on your football interests, engagement history, and preferences.
To build and maintain our football identity graph and fan intelligence platform. Your interactions with content and football entities on our platform are used to build aggregated, de-identified commercial profiles (“Fan Fingerprints”) that reflect patterns in fan behavior across our user base. See “Commercial Intelligence and Fan Fingerprints” below for a detailed explanation of this process and your choices.
To manage our business needs, including monitoring, analyzing, and improving the Services and Sites' performance and functionality.
To manage risk and protect the Sites, the Services, and you from fraud by verifying your identity and helping to detect and prevent fraud and abuse.
To market to you about our products and Services. We may also process your Personal Information to tailor marketing content and certain Service or Site experiences to better match our understanding of your interests on our Sites and on third-party websites.
To advertise to you. We may use your Personal Information and other collected information to provide targeted displays, features, or offers to you on third-party websites. We may use cookies and other tracking technologies to obtain analytics through third-party analytics companies or tools.
To comply with our legal obligations and to enforce the terms of our Sites and Services, including compliance with all applicable laws and regulations.
To respond to your requests, for example to contact you about a question submitted to our customer service team.
Commercial Intelligence and Fan Fingerprints
This section explains a core part of how The Jules works — and how it affects your information.
What we build. The Jules operates a football identity graph that covers players, teams, kits, and football entities dating back to 1980. When you use our platform — searching for content, engaging with teams or players, interacting with kits, and otherwise expressing your football identity — your actions generate behavioral signals. Over time and across sessions, these signals aggregate into what we call a “Fan Fingerprint”: a structured commercial profile that reflects your interests, affinities, and engagement patterns as a football fan.
What a Fan Fingerprint contains. A Fan Fingerprint is not your name, email address, or other directly identifying information. It is a structured representation of football-related behavioral patterns — for example, which clubs you follow, which players you engage with, what types of content you consume, and how your interests compare to other fans. Fan Fingerprints may be associated with a pseudonymous identifier linked to your account.
How Fan Fingerprints are used commercially. The Jules provides commercial intelligence to football clubs, leagues, brands, distributors, and publishers. This intelligence is derived from Fan Fingerprints aggregated across our user base. When we provide this intelligence to commercial partners, we provide it in aggregated and de-identified form — meaning it reflects patterns across groups of fans, not individually identified users. We do not directly sell your name, email address, or contact information to these commercial partners.
However, if you have a direct relationship with a club or brand that is also a The Jules commercial partner, and you have consented to information sharing with that specific partner, more individualized information may be shared in accordance with that consent.
Real-world signal scanning. Our platform uses automated tools to scan publicly available real-world information (such as social media activity, news, and other public sources) to identify commercially relevant activity that may be cross-referenced against aggregated fan profiles. This process operates on population-level patterns rather than individual surveillance, but we want you to be aware that it is part of how our commercial intelligence product works.
Your choices. You can limit how your behavioral data contributes to Fan Fingerprints by:
- Opting out of profiling by contacting us at [email protected];
- Adjusting your cookie and tracking preferences in your account settings or browser;
- Deleting your account, which will result in the removal of your associated behavioral data from our active systems, subject to our retention policy.
California residents and EEA/UK residents have additional rights with respect to profiling and automated processing. See the “Jurisdiction-Specific Notices” section below.
When You Choose Not to Provide Personal Information
Your provision of Personal Information is required in order to use certain Services. If you do not provide such information, you may not be able to access or use our Services, or parts of our Services.
Our Retention of Your Personal Information
We retain Personal Information for our business purposes, to provide the Services, and to fulfill our legal or regulatory obligations. We retain your Personal Information for as long as necessary to fulfill the purpose for which it is being processed, to carry out legitimate business interests, and as required by applicable law.
After expiry of applicable retention periods, your Personal Information will be deleted. If there is data we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such data.
The criteria we use to determine the retention period include:
- Whether contractual or legal obligations require retention for a specific period;
- Whether an ongoing legal claim relates to any relationship you have with us;
- Whether any applicable law, statute, or regulation specifies a retention period; and
- Whether the Personal Information is considered sensitive, in which case a shorter retention period generally applies.
Do We Disclose Personal Information?
We may disclose any of the categories of Personal Information listed above for our business and commercial purposes as described below and for any other purpose disclosed when you provide the information.
To commercial partners. We provide aggregated, de-identified commercial intelligence derived from Fan Fingerprints to football clubs, leagues, brands, distributors, and publishers. This intelligence reflects behavioral patterns across groups of fans and does not directly identify individual users. Where you have consented to individualized sharing with a specific partner, such sharing will occur only in accordance with that consent.
To distribution partners. We partner with football clubs and content creators to distribute our platform. These partners may process certain user information in connection with their role as a distribution channel. Distribution partners are bound by data processing agreements that restrict their use of your information.
To our business partners and third parties. We may disclose Personal Information to business partners to offer additional features or services to you. We may also disclose Personal Information to other parties to transactions when you use the Services, such as payment processors and their service providers, for purposes such as facilitating and authenticating transactions, resolving disputes, detecting and preventing fraud, and improving user experiences.
To our affiliates. We may disclose Personal Information to our affiliates and any successors in the normal course of our business operations, such as to communicate with you and to promote and provide our Sites and Services.
To our service providers. We may disclose Personal Information to third-party service providers that perform services and functions at our direction and on our behalf. These service providers may assist in processing transactions, sending marketing communications, providing customer support, or providing analytics. We do not sell your information to these third-party service providers.
In aggregated form. We may provide aggregated statistical data to third parties for analytics and business purposes. This data will not directly identify you. We maintain and use such information in de-identified form and will not attempt to re-identify it, except where permitted by applicable privacy laws.
For legal reasons. We may share information about you as permitted or required by law, including:
- To comply with a law, legal process, or regulation;
- To law enforcement authorities or other government officials pursuant to a subpoena, court order, or other legal process;
- Where we believe disclosure is necessary to prevent physical harm or financial loss, or in connection with an investigation of suspected illegal activity;
- To investigate violations of or enforce our Terms of Use or other applicable legal terms;
- To protect our property, Services, and legal rights;
- In connection with shipping, payment, and related services for purchases made using a Service;
- To help assess and manage risk and prevent fraud; and
- To support our audit, compliance, and corporate governance functions.
Merger, sale, or other asset transfer. We will disclose your Personal Information to facilitate a business transfer — such as to a buyer or successor — in the event of a merger, acquisition, consolidation, divestiture, change in control, dissolution, or other sale or transfer of some or all of The Jules' assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.
With your consent or at your direction. We will also share your Personal Information with your consent or at your direction, including if you authorize an account connection with a third-party account or platform.
Sale of Personal Information and Do Not Sell or Share
What we do and do not sell. The Jules does not sell your directly identifying Personal Information — such as your name, email address, or contact details — to third parties.
The Jules does provide commercial intelligence derived from aggregated, de-identified Fan Fingerprints to commercial partners (clubs, leagues, brands, and publishers). This intelligence reflects behavioral patterns across groups of users and is designed not to identify individual users. Depending on how “sale” and “sharing” are defined under applicable state privacy laws — particularly the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA”) — certain aspects of this activity, including the use of third-party cookies and analytics technologies that result in data transfers to advertising partners, may constitute a “sale” or “sharing” of Personal Information under those laws.
We also use certain cookies and similar tracking technologies that may result in disclosures of Personal Information (such as identifiers and browsing activity) to advertising and analytics partners in a manner that may constitute a “sale” or “sharing” under applicable state privacy laws.
Your choices. If you are a resident of California or another state with applicable privacy rights, you may opt out of the sale or sharing of your Personal Information, including opting out of the use of your behavioral data in our commercial intelligence products, by:
- Clicking the “Do Not Sell or Share My Personal Information” link in the footer of our Sites;
- Contacting us at [email protected] with the subject line “Do Not Sell or Share”;
- Adjusting your cookie preferences through our cookie consent tool; or
- For opting out of Fan Fingerprint profiling specifically, contacting us at [email protected] with the subject line “Opt Out of Profiling.”
We will respond to opt-out requests within the timeframe required by applicable law. Note that opting out of certain data uses may limit the personalization and features available to you through our Services.
Privacy Rights and Choices
Certain jurisdictions have specific legal requirements and grant privacy rights with respect to Personal Information. If you are a California resident, see the “California Residents” section below. If you are a resident of the EEA, Switzerland, or the UK, see the “EEA, Switzerland, and UK Residents” section below.
Nevada residents have the right to opt out of the sale of certain personal information to third parties. The Jules does not sell personal information in the manner contemplated by Nevada law, but you may contact us at [email protected] to make such a request.
If you are a resident of one of the U.S. states listed below, you have one or more of the following rights: (1) to request additional information about our data collection, use, disclosure, and sales practices; (2) to request the specific Personal Information collected about you; (3) to request deletion of the Personal Information we have about you; (4) to request restriction on certain processing; (5) to request correction of inaccurate information; (6) to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects; and (7) to opt out of the selling and sharing of Personal Information. You may also have the right not to be discriminated against for exercising your privacy rights.
These rights apply to residents of: Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia.
To submit a request, email [email protected]. We may take steps to verify your identity before processing your request. We will respond within the timeframe required by applicable law.
Jurisdiction-Specific Notices
California Residents
Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (the “CCPA”), California residents have specific rights regarding their Personal Information.
Information Collected Related to California Residents
During the last twelve (12) months, we have collected the following categories of Personal Information:
Identifiers (first and last name, unique personal identifier, online identifier, IP address, email address, account name, username) — Certain identifiers collected automatically through our Sites may be sold or shared with advertising, marketing, and analytics partners. Disclosed to: service providers, affiliates, partners, commercial intelligence clients, advertising and marketing partners, analytics providers.
California Customer Records (Cal. Civ. Code § 1798.80(e)) (name, address, telephone number) — Not sold or shared. Disclosed to: service providers, affiliates, partners.
Commercial information (records of services purchased, obtained, or considered) — Not sold or shared. Disclosed to: service providers, affiliates, partners.
Internet or other network activity (browsing history, search history, interaction with a website, application, or advertisement) — Sold and shared. Disclosed to: service providers, affiliates, partners, commercial intelligence clients, advertising and marketing partners, analytics providers.
Football engagement and behavioral data (content interactions, team and player affinities, kit engagement, and other football-specific behavioral signals that contribute to Fan Fingerprints) — Shared in aggregated, de-identified form with commercial intelligence clients (clubs, leagues, brands). Not sold in directly identifying form. Disclosed to: service providers, affiliates, commercial intelligence clients.
Geolocation data (approximate physical location) — Certain location data may be sold or shared with advertising and analytics partners. Disclosed to: service providers, affiliates, partners, advertising and marketing partners, analytics providers.
Inferences drawn from other personal information (profile reflecting a person's preferences, including Fan Fingerprints) — Shared in aggregated, de-identified form. Not sold in individually identifying form. Disclosed to: service providers, affiliates, commercial intelligence clients.
Rights Specific to California Residents
Under the CCPA, a California resident has the following rights: (1) to request additional information about our data collection, use, disclosure, and sales practices; (2) to request the specific Personal Information collected about you; (3) to request deletion of the Personal Information we have about you; (4) to request restriction on certain processing; (5) to request correction of inaccurate information; and (6) to opt out of selling or sharing Personal Information, including use of your behavioral data in our commercial intelligence products.
To submit a request: email [email protected].
To opt out of selling or sharing: click the “Do Not Sell or Share My Personal Information” link in the footer of our Sites.
You may designate an authorized agent to exercise your privacy rights on your behalf. To do so, provide a valid power of attorney, the requester's valid government-issued identification, and the authorized agent's valid government-issued identification.
Upon receiving your request, we will confirm receipt by email. We will respond as soon as reasonably practicable and consistent with applicable law.
California residents may also contact us to request information about whether we have disclosed Personal Information to third parties for their direct marketing purposes. To make such a request, email [email protected] with the subject line “California Privacy Rights.”
EEA, Switzerland, and UK Residents
The GDPR, and corresponding legislation in the UK and Switzerland, provide EEA, Switzerland, and UK residents with certain rights in connection with Personal Information. If you are resident in the EEA, Switzerland, or the UK, you may have the following rights:
The right to be informed. You are entitled to be informed of the use of your Personal Information. This Privacy Policy provides that information.
The right of access. You have the right to access your Personal Information and to receive a copy of the Personal Information we hold about you.
The right of correction. You have the right to request correction of incomplete or inaccurate Personal Information we hold about you.
The right of erasure. You have the right to request erasure of your Personal Information in certain circumstances, including where there is no good reason for us to continue processing it.
The right to object. You have the right to object to the processing of your Personal Information where we are relying on a legitimate interest as the legal basis, including profiling based on legitimate interests. You have the absolute right to object at any time to the processing of your Personal Information for direct marketing purposes.
The right to data portability. You have the right to request the transfer of your Personal Information to you or to a third party in a structured, commonly used, machine-readable format.
The right to restrict processing. You have the right to request that we suspend the processing of your Personal Information in certain scenarios, including where you want us to establish its accuracy or where our use is unlawful but you do not want us to erase it.
The right to file a complaint. You have the right to file a complaint with your local supervisory authority for data protection. A list of EU Supervisory Authorities is available at www.ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm. UK residents may contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
Legal Basis for Processing. Whenever we collect Personal Information from you, we may do so on the following legal bases:
- Your consent;
- Necessity for the performance of an agreement between us, such as your agreement to use our Services;
- Our legitimate business interest, including product development and enhancement, fraud detection and prevention, improvement of cybersecurity, and general business operations; and
- Compliance with a legal obligation.
To exercise any of the rights described in this section, email [email protected]. We may ask you to verify your identity before taking further action on your request.
Changing or Deleting Your Account Information
You may update or correct information about yourself by making changes to your profile or by emailing us at [email protected]. If you delete all such information, your account may become deactivated. We may retain an archived copy of your records as required by law, to comply with legal obligations, to resolve disputes, to enforce our agreements, or for other legitimate business purposes.
Opt-In / Opt-Out Policy for Emails and Text Messages
By providing an email address on our Sites or Services, you agree that we may contact you in the event of a change in this Privacy Policy, to provide Service-related notices, or to provide information about our events, invitations, or related content.
We may send you SMS texts, including marketing texts, if you have opted in to receive such communications.
You may opt out at any time by:
- Following the unsubscribe instructions provided in any email we send (except for e-commerce confirmation or service notice emails); or
- Replying “STOP” to opt out of SMS messages.
We always reserve the right to contact you regarding changes to this Privacy Policy or to provide Service-related notices.
Sellers and Marketplace
[This section will be expanded when marketplace and selling features are launched. The Jules will update this Privacy Policy at that time to reflect data collection practices associated with listings, transactions, shipping, and seller/buyer communications.]
Third-Party Links
The Sites may contain links to webpages operated by parties other than The Jules. We do not control such websites and are not responsible for their contents or privacy practices. Links to third-party websites do not imply any endorsement of the material on those websites or any association with their operators. We strongly recommend reviewing the privacy policy of any third-party website you visit.
International Data Transfers
We may, directly or indirectly through third-party entities around the world, process, store, and transfer the information you provide, including your Personal Information, as described in this Privacy Policy. The information we collect may be transferred to and stored at a location outside of your jurisdiction and may be processed by staff operating outside of your jurisdiction. By submitting your information using the Sites, you agree to this transfer, storage, or processing. We will take all steps necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy.
How We Protect Personal Information
The Jules maintains administrative, technical, and physical safeguards designed to protect users' Personal Information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Note that certain aspects of Internet communications are inherently not completely secure.
Can Children Use Our Services?
The Sites and Services are not directed to children under the age of 13. We do not knowingly collect Personal Information from children under the age of 13. If we obtain actual knowledge that we have collected Personal Information from a child under 13, we will promptly delete it unless legally obligated to retain it. Contact us immediately at [email protected] if you believe we have mistakenly or unintentionally collected information from a child under 13.
Do Not Track Signals
Where required by applicable law, our Sites, Services, and systems will respond to global privacy controls and opt-out preference signals.
Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect changes to our business, the Sites or Services, or applicable laws. We will post any changes on this page and, if the changes are material, will provide a more prominent notice for a reasonable period of time, including email notification for certain services. The revised Privacy Policy will be effective as of the published effective date. We encourage you to review this Privacy Policy periodically.
Contact Us
For questions about this Privacy Policy or our privacy practices, or to exercise your privacy rights, contact us at [email protected].
End of Document