The Jules LA, Inc. d/b/a The Jules (“The Jules,” “we,” “us,” “our”) recognizes the importance of protecting the personal information we may collect from customers, users, visitors, and any other individual or entity (“users,” “you,” or “your”).

This Privacy Policy applies to data collection and privacy practices of The Jules when we collect personal information through your use of our website, https://www.thejules.io/, our mobile application, and other The Jules-related sites where this Privacy Policy is located (each, a “Site” and collectively the “Sites”), through our social media pages that we control, through email messages that we may send to you, when you reach out to us via email or phone, or when you use our Services (the “Services”). This Privacy Policy excludes services that state they are offered under a different privacy policy.

The Jules is the data controller of the personal information of our United States, European, and United Kingdom visitors accessing and using the Sites and Services.

Please familiarize yourself with our privacy practices and let us know if you have any questions. By using the Sites or the Services, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Sites.

If you have any questions or comments about this Privacy Policy, please contact us at [email protected].

Residents in the European Economic Area (“EEA”), United Kingdom (“UK”), Switzerland, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia should refer to the body of this Privacy Policy as well as the “Privacy Rights and Choices” and “Jurisdiction-Specific Notices” sections below for additional information that may be applicable to them.

We collect information, including personal information, to provide and improve our Services to all our users and visitors. We use the term “Personal Information” to refer to any information that identifies, relates to, or describes an identified or identifiable natural person. Common examples include: full name, email address, device information, and certain metadata.

The Personal Information we collect includes, but is not limited to, the following:

We and our partners use various technologies to collect and store information when you visit our Sites or use our Services. This may include using cookies or similar technologies to identify your browser or device, collect personal identifiers (such as your IP address), internet or other electronic network activity information (such as browser characteristics, device IDs, operating system version, and language preferences), and information concerning your usage of our Sites.

We may process your information for the following purposes:

This section explains a core part of how The Jules works — and how it affects your information.

What we build. The Jules operates a football identity graph that covers players, teams, kits, and football entities dating back to 1980. When you use our platform — searching for content, engaging with teams or players, interacting with kits, and otherwise expressing your football identity — your actions generate behavioral signals. Over time and across sessions, these signals aggregate into what we call a “Fan Fingerprint”: a structured commercial profile that reflects your interests, affinities, and engagement patterns as a football fan.

What a Fan Fingerprint contains. A Fan Fingerprint is not your name, email address, or other directly identifying information. It is a structured representation of football-related behavioral patterns — for example, which clubs you follow, which players you engage with, what types of content you consume, and how your interests compare to other fans. Fan Fingerprints may be associated with a pseudonymous identifier linked to your account.

How Fan Fingerprints are used commercially. The Jules provides commercial intelligence to football clubs, leagues, brands, distributors, and publishers. This intelligence is derived from Fan Fingerprints aggregated across our user base. When we provide this intelligence to commercial partners, we provide it in aggregated and de-identified form — meaning it reflects patterns across groups of fans, not individually identified users. We do not directly sell your name, email address, or contact information to these commercial partners.

However, if you have a direct relationship with a club or brand that is also a The Jules commercial partner, and you have consented to information sharing with that specific partner, more individualized information may be shared in accordance with that consent.

Real-world signal scanning. Our platform uses automated tools to scan publicly available real-world information (such as social media activity, news, and other public sources) to identify commercially relevant activity that may be cross-referenced against aggregated fan profiles. This process operates on population-level patterns rather than individual surveillance, but we want you to be aware that it is part of how our commercial intelligence product works.

Your choices. You can limit how your behavioral data contributes to Fan Fingerprints by:

• Opting out of profiling by contacting us at [email protected];
• Adjusting your cookie and tracking preferences in your account settings or browser;
• Deleting your account, which will result in the removal of your associated behavioral data from our active systems, subject to our retention policy.

California residents and EEA/UK residents have additional rights with respect to profiling and automated processing. See the “Jurisdiction-Specific Notices” section below.

Your provision of Personal Information is required in order to use certain Services. If you do not provide such information, you may not be able to access or use our Services, or parts of our Services.

We retain Personal Information for our business purposes, to provide the Services, and to fulfill our legal or regulatory obligations. We retain your Personal Information for as long as necessary to fulfill the purpose for which it is being processed, to carry out legitimate business interests, and as required by applicable law.

After expiry of applicable retention periods, your Personal Information will be deleted. If there is data we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such data.

We may disclose any of the categories of Personal Information listed above for our business and commercial purposes as described below and for any other purpose disclosed when you provide the information.

What we do and do not sell. The Jules does not sell your directly identifying Personal Information — such as your name, email address, or contact details — to third parties.

The Jules does provide commercial intelligence derived from aggregated, de-identified Fan Fingerprints to commercial partners (clubs, leagues, brands, and publishers). This intelligence reflects behavioral patterns across groups of users and is designed not to identify individual users. Depending on how “sale” and “sharing” are defined under applicable state privacy laws — particularly the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA”) — certain aspects of this activity, including the use of third-party cookies and analytics technologies that result in data transfers to advertising partners, may constitute a “sale” or “sharing” of Personal Information under those laws.

We also use certain cookies and similar tracking technologies that may result in disclosures of Personal Information (such as identifiers and browsing activity) to advertising and analytics partners in a manner that may constitute a “sale” or “sharing” under applicable state privacy laws.

Your choices. If you are a resident of California or another state with applicable privacy rights, you may opt out of the sale or sharing of your Personal Information, including opting out of the use of your behavioral data in our commercial intelligence products, by:

• Clicking the “Do Not Sell or Share My Personal Information” link in the footer of our Sites;
• Contacting us at [email protected] with the subject line “Do Not Sell or Share”;
• Adjusting your cookie preferences through our cookie consent tool; or
• For opting out of Fan Fingerprint profiling specifically, contacting us at [email protected] with the subject line “Opt Out of Profiling.”

We will respond to opt-out requests within the timeframe required by applicable law. Note that opting out of certain data uses may limit the personalization and features available to you through our Services.

Certain jurisdictions have specific legal requirements and grant privacy rights with respect to Personal Information. If you are a California resident, see the “California Residents” section below. If you are a resident of the EEA, Switzerland, or the UK, see the “EEA, Switzerland, and UK Residents” section below.

Nevada residents have the right to opt out of the sale of certain personal information to third parties. The Jules does not sell personal information in the manner contemplated by Nevada law, but you may contact us at [email protected] to make such a request.

If you are a resident of one of the U.S. states listed below, you have one or more of the following rights: (1) to request additional information about our data collection, use, disclosure, and sales practices; (2) to request the specific Personal Information collected about you; (3) to request deletion of the Personal Information we have about you; (4) to request restriction on certain processing; (5) to request correction of inaccurate information; (6) to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects; and (7) to opt out of the selling and sharing of Personal Information. You may also have the right not to be discriminated against for exercising your privacy rights.

These rights apply to residents of: Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia.

To submit a request, email [email protected]. We may take steps to verify your identity before processing your request. We will respond within the timeframe required by applicable law.

You may update or correct information about yourself by making changes to your profile or by emailing us at [email protected]. If you delete all such information, your account may become deactivated. We may retain an archived copy of your records as required by law, to comply with legal obligations, to resolve disputes, to enforce our agreements, or for other legitimate business purposes.

By providing an email address on our Sites or Services, you agree that we may contact you in the event of a change in this Privacy Policy, to provide Service-related notices, or to provide information about our events, invitations, or related content.

We may send you SMS texts, including marketing texts, if you have opted in to receive such communications.

You may opt out at any time by:

• Following the unsubscribe instructions provided in any email we send (except for e-commerce confirmation or service notice emails); or
• Replying “STOP” to opt out of SMS messages.

We always reserve the right to contact you regarding changes to this Privacy Policy or to provide Service-related notices.

[This section will be expanded when marketplace and selling features are launched. The Jules will update this Privacy Policy at that time to reflect data collection practices associated with listings, transactions, shipping, and seller/buyer communications.]

The Sites may contain links to webpages operated by parties other than The Jules. We do not control such websites and are not responsible for their contents or privacy practices. Links to third-party websites do not imply any endorsement of the material on those websites or any association with their operators. We strongly recommend reviewing the privacy policy of any third-party website you visit.

We may, directly or indirectly through third-party entities around the world, process, store, and transfer the information you provide, including your Personal Information, as described in this Privacy Policy. The information we collect may be transferred to and stored at a location outside of your jurisdiction and may be processed by staff operating outside of your jurisdiction. By submitting your information using the Sites, you agree to this transfer, storage, or processing. We will take all steps necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy.

The Jules maintains administrative, technical, and physical safeguards designed to protect users' Personal Information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Note that certain aspects of Internet communications are inherently not completely secure.

The Sites and Services are not directed to children under the age of 13. We do not knowingly collect Personal Information from children under the age of 13. If we obtain actual knowledge that we have collected Personal Information from a child under 13, we will promptly delete it unless legally obligated to retain it. Contact us immediately at [email protected] if you believe we have mistakenly or unintentionally collected information from a child under 13.

Where required by applicable law, our Sites, Services, and systems will respond to global privacy controls and opt-out preference signals.

We may revise this Privacy Policy from time to time to reflect changes to our business, the Sites or Services, or applicable laws. We will post any changes on this page and, if the changes are material, will provide a more prominent notice for a reasonable period of time, including email notification for certain services. The revised Privacy Policy will be effective as of the published effective date. We encourage you to review this Privacy Policy periodically.

For questions about this Privacy Policy or our privacy practices, or to exercise your privacy rights, contact us at [email protected].